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brand guideline
2023

Congratulations on your new logo and website! Thank you for trusting me with conceptualizing your company’s identity. I’m just as excited for you to put this out into the world as you are.

Logo - Ana Silva - Full Colour_edited.pn

prepared by ana silva designs

FROM THE DESIGNER

Birth Partnership Midwives (BPM) was founded in 1996. And provide evidence-based, compassionate, family-centred care to birthing families.

As the designer, I worked closely with Chelsea Miklos to update the current logo without losing the essence of BPM, which is primarily focused on the tree itself, and has been central to the organization since its inception. After the logo, the website became another visual element of BPM's clinic and by extension, the midwives, and required an overhaul from its previous website host.

legend

With all the different file types in this package, I thought it would be helpful to include this small guide to understand each file type and when to use them.

vector files

.SVG

SCALABLE VECTOR GRAPHIC

SVGs are great for websites or apps to keep logos and icons sharp and are infinitely scalable without pixelation.

.PDF

PORTABLE DOCUMENT FORMAT

Another editable vector-based file format. Its universal file format makes it extremely versatile. It’s typically used for printing and easily sharing documents online.

.AI

ADOBE ILLUSTRATOR

AI is a proprietary vector-based file format by Adobe Systems. It is the standard source file for your logo. Some print shops will request this file when prepping a project for print.

.EPS

ENCAPSULATED POST SCRIPT

Like a PDF, an EPS can be edited with any vector graphics program. Although it’s becoming outdated, some print shops with older software will still request these files so they’re good to have on hand.

.JPEG

JOINT PHOTOGRAPHIC EXPERTS GROUP

A popular image format that is commonly used for photographs and web graphics. Its lossy compression allows for smaller file sizes than PNG, but does not support transparent backgrounds.

.PNG

PORTABLE GRAPHICS NETWORK

Another image file format that is great for web graphics and digital displays. Supporting transparent backgrounds is a key advantage over JPEG, but file sizes are typically larger.

image files