FROM THE DESIGNER
Birth Partnership Midwives (BPM) was founded in 1996. And provide evidence-based, compassionate, family-centred care to birthing families.
As the designer, I worked closely with Chelsea Miklos to update the current logo without losing the essence of BPM, which is primarily focused on the tree itself, and has been central to the organization since its inception. After the logo, the website became another visual element of BPM's clinic and by extension, the midwives, and required an overhaul from its previous website host.
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With all the different file types in this package, I thought it would be helpful to include this small guide to understand each file type and when to use them.
vector files
.SVG
SCALABLE VECTOR GRAPHIC
SVGs are great for websites or apps to keep logos and icons sharp and are infinitely scalable without pixelation.
PORTABLE DOCUMENT FORMAT
Another editable vector-based file format. Its universal file format makes it extremely versatile. It’s typically used for printing and easily sharing documents online.
.AI
ADOBE ILLUSTRATOR
AI is a proprietary vector-based file format by Adobe Systems. It is the standard source file for your logo. Some print shops will request this file when prepping a project for print.
.EPS
ENCAPSULATED POST SCRIPT
Like a PDF, an EPS can be edited with any vector graphics program. Although it’s becoming outdated, some print shops with older software will still request these files so they’re good to have on hand.
.JPEG
JOINT PHOTOGRAPHIC EXPERTS GROUP